With the need for more and more bandwidth to support consumer demand. Providers are finding it harder and harder to keep up and make a profit. Is Comcast traffic management system http://www.bizjournals.com/washington/stories/2008/06/02/daily46.html the wave of the future? Or should content providers pay bandwidth providers for the use of the network? The right answer would seem be to charge the heavy uses an additional fee, Howerver, if you read "Long Tail" by Chris Anderson we should give the bandwidth away and charge for the ads and add ons. The current model is broken so what should be done?