Retail Marketing Manager (Telco Operator)
Retail Marketing Manager (Based in Singapore)
Responsibilities
Marketing strategy for mobile phones in tandem with sales to meet new connections and upgrade targets.
Responsible for weekly tactical retail ads which includes managing handset pricing for equipment / bundled offers: Mobile / Broadband.
Work with various mobilephone manufacturers on new mobile phone launches, joint promotions, programs with third parties, negotiating for marketing support funds, etc.
Align manufacturers' roadmaps/ handset specifications to support key services and technologies.
Ensure “go-to-market” readiness of promotions / handset launches at all sales touchpoints.
Key driver for all co-brand credit card acquisition programs.
Evaluate feasibility of tie-ups with other banks, credit card companies, etc., on possible mobile/broadband acquisition programes (via DM or eDM), etc.
Requirements
A relevant degree, preferably specializing in Marketing, with at least 6 years’ of working experience.
Exposure to the Broadband and IT industry will be a definite advantage.
Candidate should have a good understanding of the latest trends in the Mobile market
Good numerical, analytical and planning skills are required.
Candidate should be able to work effectively across various departments, articulate and possess strong inter-personal, organisational and presentation skills.
Interested applicant, please email resume to wayne.chua@gsiconsultants.com
